Wednesday, 21 December 2011

Be Creative While Solving Your Social Media Problems!

Problems? Not Anymore!
There are a number of companies which are always at a loss on solving a problem arising out of a social media channel. With more and more companies joining the social media bandwagon, one needs to be updated with the right kind of knowledge on how customers behave when they are online. 

The biggest hurdle is when customer post messages that can hurt your brand image. How can you restrict it? Well, one way of dealing with these problems is by infusing some  creativity! Here are some of the ways to solve the problems -

Say Nothing

Did we surprise you? Yes! Most of the popular brands and those which are highly engaged(mind you! They are not the same all the time!) tend to remain silent whenever a customer posts something that may have some serious implications for the brand image. How can they survive? Well they survive by letting their fans do the talking. There are a number of companies which tend to rely heavily on their fans to solve the problems faced by fellow customers. Be it a new product-feature or a confirmation, you don't need to jump onto every query.

Talk Privately

One of the best possible ways to solve a problem is by moving the conversation private. Keeping the conversation public hurts the basic essence of the communication. Make sure to politely ask for the e-mail id or talk through the messages(if the user has kept it activated for public). Solve the issue and politely ask the customer to remove the comment and post their experience on the wall.

Say Sorry and Gift Something

Companies are slowly waking up to this important step. However, you shouldn't gift anyone and everyone. For problems which are really grave and for people who engage with your brand on a daily basis, the gifts should be given to them only. Make sure to gift something that really puts a smile on your customer's face. Treat every customer as a king, he/she will definitely return the favor.

There are tonnes of other stuffs that we can tell you. However, a single blog post is too short for that. So, please subscribe to our RSS feed. Cheers!

Friday, 16 December 2011

Design and Social: Importance


With social media marketing, one needs to be aware about the things that people love to do online. One of the first issues that face a blogger or a social media marketer is the design of the blog/website/facebook Page.

Design is pretty important when it comes to getting a person's attention. When you are thinking about the ways and means with which you can attract people's attention, the very first thing that you need to do is make sure that the design is as close to perfect. And what really makes a website, design-wise, perfect? Here they are discussed for you -

Simplicity

A design that's simple is always loved by users from all over the world. You cannot have cluttered posts and too many advertisements if you want them to focus on the content. Also, the simplicity of a website can go a long way to ensure the popularity of your website. The simplest website (design) I have come across till date has to be that of Mono.


Colors

The right kind of colors can really make a big difference to how the user feels about your brand in a big  way. Make sure to use the right kind of colors and they will definitely love the experience! One of the best websites that chose the color in the right way is Coca-Cola.


Fonts

You cannot go wrong with fonts! Fonts can really give a face to your writing. Make sure to use the right kind of fonts as the user will be turned off if you use bad fonts that don't go with your website. Gene's Sausage Shop makes optimum use of Fonts!


These were some of the basic things that we feel every website owner must talk before launching the website. If your website design isn't good, you can't expect people to walk to your business. Get in touch with us on how we can make your website, absolutely perfect, design-wise!